All tools › B2B data & sales intelligence pricing comparison

B2B data & sales intelligence pricing comparison (2026)

Email finders, contact databases and sales intelligence platforms: every published plan with credits, side by side. Vendors that hide prices are marked contact sales.

Cheapest published paid plan: RocketReach, Essentials at $27/mo, billed annually. Next: Hunter, Starter at $34/mo, billed annually ($49/mo if billed monthly). No public price: ZoomInfo, Cognism, Seamless.AI. Last verified 2026-10-17
ToolPlanMonthly billingAnnual (per mo)Limits / credits
RocketReachEssentials—$27Email only; 1,200 exports/yr; up to 500 emails/day
RocketReachPro—$69Email + phone; 3,600 exports/yr
RocketReachUltimate—$142Email + phone; 20,000 exports/yr
RocketReachTeam / customContact salesContact sales
HunterFreeFreeFree50 credits/mo
HunterStarter$49$342,000 credits/mo
HunterGrowth$149$10410,000 credits/mo
HunterScale$299$20925,000 credits/mo
HunterEnterpriseContact salesContact sales
ProspeoFreeFreeFree100 credits/mo
ProspeoStarter$49$372,000 credits/mo (24,000/yr upfront on annual)
ProspeoGrowth$99$745,000 credits/mo
ProspeoPro$249$18715,000 credits/mo
LushaFreeFreeFree40 credits/mo
LushaStarter$49.90$37.45400 credits/mo
LushaPro$69.90$52.45600 credits/mo
LushaPremium$399.90$299.953,400 credits/mo
LushaScaleContact salesContact sales
KasprFreeFreeFree15 B2B email, 5 phone, 5 direct email credits/mo
KasprStarter$65$49Unlimited B2B email credits; 100 phone + 5 direct email credits/mo (page comparison table: 1,200 phone / 60 direct email per year); up to 12,000 exports/yr
KasprBusiness$99$79Unlimited B2B email credits; 200 phone + 200 direct email credits/mo (comparison table: 2,400/yr each); up to 30,000 exports/yr
KasprEnterpriseContact salesContact sales
Apollo.ioFreeFreeFree900 credits per seat per year, granted monthly
Apollo.ioBasic$65$4930,000 credits per seat per year, granted monthly
Apollo.ioProfessional$99$7948,000 credits per seat per year, granted monthly
Apollo.ioOrganization—$11972,000 credits per seat per year; min 3 seats
Apollo.ioCustomContact salesContact sales
UpLeadFree TrialFreeFree5 credits / 7 days
UpLeadEssentials$99$74170 credits/mo (monthly); annual card shows 2,040 credits
UpLeadPlus$199$149400 credits/mo (monthly)
UpLeadProfessionalContact salesContact sales
FindymailIndividual$99—1 seat, 'generous usage', 5 active signals
FindymailTeam$399—5 seats, 5x Individual usage
FindymailScale$999—20 seats, 20x usage
FindymailEnterpriseContact salesContact sales
ClayFreeFreeFree100 data credits + 500 actions/mo
ClayLaunch$185$1672,500 data credits + 15,000 actions/mo (starting tier)
ClayGrowth$495$4466,000 data credits + 40,000 actions/mo (starting tier)
ClayEnterpriseContact salesContact sales
ZoomInfoProfessionalContact salesContact sales
ZoomInfoCopilot AdvancedContact salesContact sales
ZoomInfoCopilot EnterpriseContact salesContact sales
CognismStandardContact salesContact sales5 seats included
CognismProContact salesContact sales5 seats included
Seamless.AIAll plansContact salesContact sales

Click headers to sort. "Annual (per mo)" is the per-month price when billed annually. Source links and add-ons are on each tool page.

Visit pricing pages

RocketReach
Essentials at $27/mo, billed annually

Pricing →

Hunter
Starter at $34/mo, billed annually ($49/mo if billed monthly)

Pricing →

Prospeo
Starter at $37/mo, billed annually ($49/mo if billed monthly)

Pricing →

Lusha
Starter at $37.45/mo, billed annually ($49.90/mo if billed monthly)

Pricing →

Kaspr
Starter at $49/mo, billed annually ($65/mo if billed monthly)

Pricing →

Apollo.io
Basic at $49/mo, billed annually ($65/mo if billed monthly)

Pricing →

UpLead
Essentials at $74/mo, billed annually ($99/mo if billed monthly)

Pricing →

Findymail
Individual at $99/mo, billed monthly

Pricing →

Clay
Launch at $167/mo, billed annually ($185/mo if billed monthly)

Pricing →

ZoomInfo
Contact sales

Pricing →

Cognism
Contact sales

Pricing →

Seamless.AI
Contact sales

Pricing →

FAQ

What is the cheapest option in this comparison?

Cheapest published paid plan: RocketReach, Essentials at $27/mo, billed annually.

Which tools have a free plan?

Hunter, Prospeo, Lusha, Kaspr, Apollo.io, Clay list a free plan.

Are these the prices I'll actually pay?

They are published list prices in USD from each vendor's official page, checked 2026-10-17. Taxes, add-ons, extra seats and negotiated discounts are not included, and negotiated prices are not published.

Weekly "Price Moves" email

One short email when sales-tool prices change. No spam.

Subscribe free →

Disclosure: some outbound links may be affiliate links; we may earn a commission at no cost to you. It never changes the prices we show. All list prices come from the vendor's official pricing page on the date shown.