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Cold email software pricing comparison (2026)
Every plan of the cold email tools we track, side by side: monthly and annual list prices plus sending limits, from each vendor's official pricing page.
| Tool | Plan | Monthly billing | Annual (per mo) | Limits / credits |
|---|---|---|---|---|
| Mailshake | Starter | $29 | $25 | 1 email address, 1,500 sends/mo, 50 data finder credits |
| Mailshake | Email Outreach | $49 | $45 | 2 email addresses, unlimited sends, 50 data finder credits |
| Mailshake | Sales Engagement | $99 | $85 | 10 email addresses, unlimited sends, 2,500 data finder credits, dialer |
| Mailshake | Agency | Contact sales | Contact sales | |
| Smartlead | Base | $39 | $32 | 2,000 contacts, 6,000 sends/mo, 2,000 verified emails |
| Smartlead | Pro | $94 | $78 | 30,000 contacts, 90,000 sends/mo, 30,000 verified emails |
| Smartlead | Unlimited Smart | $174 | $144 | Unlimited contacts, 150,000 sends/mo, 50,000 verified emails |
| Smartlead | Unlimited Prime | $379 | $315 | Unlimited contacts, 500,000 sends/mo, 170,000 verified emails |
| Saleshandy | Starter | $41 | $34 | 2,000 active prospects, 6,000 emails/mo, 1,500 lead finder credits/mo, 1 user |
| Saleshandy | Pro | $99 | $76 | 30,000 active prospects, 4,000 lead finder credits/mo, 10 users |
| Saleshandy | Scale | $189 | $149 | Unlimited active prospects (fair use), 8,000 lead finder credits/mo |
| Saleshandy | Enterprise | Contact sales | Contact sales | |
| Instantly | Outreach Growth | $47 | $37.60 | 5,000 emails/mo, 1,000 uploaded contacts |
| Instantly | Outreach Hypergrowth | $97 | $77.60 | 25,000 uploaded contacts; 125,000 emails/mo on plan card (comparison table says 100,000) |
| Instantly | Outreach Light Speed | $358 | $286.30 | 500,000 emails/mo, 100,000 uploaded contacts |
| Instantly | Enterprise | Contact sales | Contact sales | 500,000+ emails/mo |
| lemlist | $69 | $55 | Unlimited users & senders, 650M+ lead database | |
| lemlist | Multichannel | $109 | $87 | 5 senders per user, LinkedIn/SMS automation, dialer |
| lemlist | Enterprise | Contact sales | Contact sales |
Click headers to sort. "Annual (per mo)" is the per-month price when billed annually. Source links and add-ons are on each tool page.
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FAQ
What is the cheapest option in this comparison?
Cheapest published paid plan: Mailshake, Starter at $25/mo, billed annually ($29/mo if billed monthly).
Which tools have a free plan?
None of these tools lists a free plan.
Are these the prices I'll actually pay?
They are published list prices in USD from each vendor's official page, checked 2026-10-17. Taxes, add-ons, extra seats and negotiated discounts are not included, and negotiated prices are not published.
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