Apollo.io vs Lusha: real cost in 2026
Published list prices from each vendor's official page, checked 2026-10-17. Negotiated prices vary; see user reports on each tool page.
Apollo.io plans
| Plan | Monthly billing | Annual (per mo) | Limits / credits | Notes |
|---|---|---|---|---|
| Free | Free | Free | 900 credits per seat per year, granted monthly | |
| Basic | $65 | $49 | 30,000 credits per seat per year, granted monthly | |
| Professional | $99 | $79 | 48,000 credits per seat per year, granted monthly | |
| Organization | — | $119 | 72,000 credits per seat per year; min 3 seats | Annual only per vendor page |
| Custom | Contact sales | Contact sales |
Per-seat prices. 1 credit per email, 8 per phone number. Credits don't roll over. Prices read from the rendered official page.
Lusha plans
| Plan | Monthly billing | Annual (per mo) | Limits / credits | Notes |
|---|---|---|---|---|
| Free | Free | Free | 40 credits/mo | |
| Starter | $49.90 | $37.45 | 400 credits/mo | |
| Pro | $69.90 | $52.45 | 600 credits/mo | |
| Premium | $399.90 | $299.95 | 3,400 credits/mo | |
| Scale | Contact sales | Contact sales |
1 credit per email, 5 credits per phone. Prices from the page's structured data. Teams >5 users: contact sales.
How to compare the real cost
List price is only the start. Compare cost per usable contact or per email sent: check credit limits, whether credits roll over, add-ons you'll need (data, warm-up, mailboxes), and annual-only contracts. Where a vendor says "contact sales", we don't guess.
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Subscribe free →Disclosure: some outbound links may be affiliate links; we may earn a commission at no cost to you. It never changes the prices we show. All list prices come from the vendor's official pricing page on the date shown.