Apollo.io vs ZoomInfo: real cost in 2026
Published list prices from each vendor's official page, checked 2026-10-17. Negotiated prices vary; see user reports on each tool page.
Apollo.io plans
| Plan | Monthly billing | Annual (per mo) | Limits / credits | Notes |
|---|---|---|---|---|
| Free | Free | Free | 900 credits per seat per year, granted monthly | |
| Basic | $65 | $49 | 30,000 credits per seat per year, granted monthly | |
| Professional | $99 | $79 | 48,000 credits per seat per year, granted monthly | |
| Organization | — | $119 | 72,000 credits per seat per year; min 3 seats | Annual only per vendor page |
| Custom | Contact sales | Contact sales |
Per-seat prices. 1 credit per email, 8 per phone number. Credits don't roll over. Prices read from the rendered official page.
ZoomInfo plans
| Plan | Monthly billing | Annual (per mo) | Limits / credits | Notes |
|---|---|---|---|---|
| Professional | Contact sales | Contact sales | ||
| Copilot Advanced | Contact sales | Contact sales | ||
| Copilot Enterprise | Contact sales | Contact sales |
No public prices. Priced by licenses, credits and features; 1 export = 1 credit.
How to compare the real cost
List price is only the start. Compare cost per usable contact or per email sent: check credit limits, whether credits roll over, add-ons you'll need (data, warm-up, mailboxes), and annual-only contracts. Where a vendor says "contact sales", we don't guess.
Weekly "Price Moves" email
One short email when sales-tool prices change. No spam.
Subscribe free →Disclosure: some outbound links may be affiliate links; we may earn a commission at no cost to you. It never changes the prices we show. All list prices come from the vendor's official pricing page on the date shown.