All tools › Compare › Instantly vs Apollo.io
Instantly vs Apollo.io: real cost in 2026
Instantly plans
| Plan | Monthly billing | Annual (per mo) | Limits / credits | Notes |
|---|---|---|---|---|
| Outreach Growth | $47 | $37.60 | 5,000 emails/mo, 1,000 uploaded contacts | |
| Outreach Hypergrowth | $97 | $77.60 | 25,000 uploaded contacts; 125,000 emails/mo on plan card (comparison table says 100,000) | |
| Outreach Light Speed | $358 | $286.30 | 500,000 emails/mo, 100,000 uploaded contacts | |
| Enterprise | Contact sales | Contact sales | 500,000+ emails/mo |
Annual prices are the per-month figures shown with yearly billing.
Apollo.io plans
| Plan | Monthly billing | Annual (per mo) | Limits / credits | Notes |
|---|---|---|---|---|
| Free | Free | Free | 900 credits per seat per year, granted monthly | |
| Basic | $65 | $49 | 30,000 credits per seat per year, granted monthly | |
| Professional | $99 | $79 | 48,000 credits per seat per year, granted monthly | |
| Organization | — | $119 | 72,000 credits per seat per year; min 3 seats | Annual only per vendor page |
| Custom | Contact sales | Contact sales |
Per-seat prices. 1 credit per email, 8 per phone number. Credits don't roll over. Prices read from the rendered official page.
How to compare the real cost
List price is only the start. Compare cost per usable contact or per email sent: check credit limits, whether credits roll over, add-ons you'll need (data, warm-up, mailboxes), and annual-only contracts. Where a vendor says "contact sales", we don't guess. Negotiated prices vary and aren't published.
FAQ
Which is cheaper, Instantly or Apollo.io?
Cheaper entry plan: Instantly. Instantly: Outreach Growth at $37.60/mo, billed annually ($47/mo if billed monthly). Apollo.io: Basic at $49/mo, billed annually ($65/mo if billed monthly). Entry price ignores limits, credits and add-ons; compare the plan tables.
Does Instantly publish all its prices?
No. Enterprise is contact-sales only on Instantly's pricing page.
Does Apollo.io publish all its prices?
No. Custom is contact-sales only on Apollo.io's pricing page.
Instantly alternatives · Apollo.io alternatives
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