Instantly vs Mailshake: real cost in 2026
Published list prices from each vendor's official page, checked 2026-10-17. Negotiated prices vary; see user reports on each tool page.
Instantly plans
| Plan | Monthly billing | Annual (per mo) | Limits / credits | Notes |
|---|---|---|---|---|
| Outreach Growth | $47 | $37.60 | 5,000 emails/mo, 1,000 uploaded contacts | |
| Outreach Hypergrowth | $97 | $77.60 | 25,000 uploaded contacts; 125,000 emails/mo on plan card (comparison table says 100,000) | |
| Outreach Light Speed | $358 | $286.30 | 500,000 emails/mo, 100,000 uploaded contacts | |
| Enterprise | Contact sales | Contact sales | 500,000+ emails/mo |
Annual prices are the per-month figures shown with yearly billing.
Mailshake plans
| Plan | Monthly billing | Annual (per mo) | Limits / credits | Notes |
|---|---|---|---|---|
| Starter | $29 | $25 | 1 email address, 1,500 sends/mo, 50 data finder credits | |
| Email Outreach | $49 | $45 | 2 email addresses, unlimited sends, 50 data finder credits | |
| Sales Engagement | $99 | $85 | 10 email addresses, unlimited sends, 2,500 data finder credits, dialer | |
| Agency | Contact sales | Contact sales |
No free trial per vendor FAQ.
How to compare the real cost
List price is only the start. Compare cost per usable contact or per email sent: check credit limits, whether credits roll over, add-ons you'll need (data, warm-up, mailboxes), and annual-only contracts. Where a vendor says "contact sales", we don't guess.
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