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Smartlead vs Apollo.io: real cost in 2026
Smartlead plans
| Plan | Monthly billing | Annual (per mo) | Limits / credits | Notes |
|---|---|---|---|---|
| Base | $39 | $32 | 2,000 contacts, 6,000 sends/mo, 2,000 verified emails | |
| Pro | $94 | $78 | 30,000 contacts, 90,000 sends/mo, 30,000 verified emails | |
| Unlimited Smart | $174 | $144 | Unlimited contacts, 150,000 sends/mo, 50,000 verified emails | |
| Unlimited Prime | $379 | $315 | Unlimited contacts, 500,000 sends/mo, 170,000 verified emails |
Annual billing saves 17% per vendor FAQ.
Apollo.io plans
| Plan | Monthly billing | Annual (per mo) | Limits / credits | Notes |
|---|---|---|---|---|
| Free | Free | Free | 900 credits per seat per year, granted monthly | |
| Basic | $65 | $49 | 30,000 credits per seat per year, granted monthly | |
| Professional | $99 | $79 | 48,000 credits per seat per year, granted monthly | |
| Organization | — | $119 | 72,000 credits per seat per year; min 3 seats | Annual only per vendor page |
| Custom | Contact sales | Contact sales |
Per-seat prices. 1 credit per email, 8 per phone number. Credits don't roll over. Prices read from the rendered official page.
How to compare the real cost
List price is only the start. Compare cost per usable contact or per email sent: check credit limits, whether credits roll over, add-ons you'll need (data, warm-up, mailboxes), and annual-only contracts. Where a vendor says "contact sales", we don't guess. Negotiated prices vary and aren't published.
FAQ
Which is cheaper, Smartlead or Apollo.io?
Cheaper entry plan: Smartlead. Smartlead: Base at $32/mo, billed annually ($39/mo if billed monthly). Apollo.io: Basic at $49/mo, billed annually ($65/mo if billed monthly). Entry price ignores limits, credits and add-ons; compare the plan tables.
Does Apollo.io publish all its prices?
No. Custom is contact-sales only on Apollo.io's pricing page.
Smartlead alternatives · Apollo.io alternatives
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